LINE FRIENDS BT21 pop-up store opens in Toronto

February 5th, 2019

29 November 2018 (Toronto, ON) – Bravado today announced an exciting partnership with LINE FRIENDS to bring the BT21 product line, featuring characters beloved by millennials around the world, to Canada for the first time. Following sold-out shopping experiences in New York City and Hollywood, BT21 customers in Toronto will have the exclusive opportunity to shop a wide range of BT21 merchandise, including limited edition BT21 Toronto apparel, only available at the pop-up shop.


The store will open in Scarborough Town Centre (300 Borough Dr, Scarborough) from November 30 to December 7 (or while quantities last). The official line-up begins at 6 a.m. on November 30 at Entrance 1. The first 700 customers receive a free BT21 poster.


With more than 30,000 shoppers marking the launch of the BT21 LINE FRIENDS store in Times Square, New York City, and upwards of 15,000 BT21 customers flocking to the Hollywood, Los Angeles opening, BT21 pop-up stores have made headlines internationally, exciting local shoppers and tourists alike. Canada’s first pop-up shop location continues to build the brand’s popularity and wide appeal, offering the chance to shop the coveted product line, without lengthy product delivery timelines, customs, and shipping fees.  ­­

Follow Universal Music Canada and @UMusic across all social platforms for more information and exclusive contest opportunities, using the hashtag #BT21Toronto.