October 1st, 2018
For the first time since The Life of Pablo, Kanye West has released new merchandise to coincide with his 2 new studio albums ye and Kids See Ghosts in collaboration with fellow BRAVADO artist Kid Cudi.
The ye merchandise made its debut at an exclusive listening party in Jackson Hole, Wyoming. During the live stream the six-piece collection was made available to the public on his store. The coveted merchandise was worn by Pusha T, Kim Kardashian West, Chris Rock, Desiigner, Lil Yachty + Nas to name a few.
A week later, the Kids See Ghosts collection dropped, the product features art by Takashi Murakami and is designed by Virgil Abloh. Murakami began the album cover work when West and Kid Cudi performed for him last year at his studio. The Kids See Ghosts collection includes a long-sleeve t-shirt, two hoodies, and a coaches jacket which Mr. West wore at the listening.
The highly anticipated merch grabbed the attention around the globe which led to unique experiences for fans in limited locations to witness Wyoming.