The Leading Global
Provider Of
Consumer, Lifestyle
And Branding


Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists worldwide, offering complete merchandise solutions through our extensive services including sales, licensing, branding, marketing and e-commerce. Our vast global distribution network gives artists and brands the opportunity to create valuable connections with their fans through apparel, consumer packaged goods and unique brand experiences. Bravado works closely with new and established clients to create innovative products carefully tailored to each artist or brand. Clients include The Beatles, The Rolling Stones, Kanye West, Justin Bieber, Bob Marley, Run DMC, Paul McCartney, Lady Gaga and Guns N’ Roses, among many others.